- List Building
You’ve heard the ole saying that your target customer needs to see your ad or content 7 times before deciding whether or not to buy right? So, rather than hope your online ads are so pervasive that they get seen that often, why not set up a squeeze page to to capture that lead and follow up with an email.
Then, your followup emails can do all of the future selling without the hope of attracting subsequent visits.
The process for setting up your squeeze pages is pretty straight forward – instead of driving traffic straight to your blog, drive your traffic to your squeeze pages first.
You might have one of your squeeze pages designed for people interested in, say, going skiing, while another one of your squeeze pages collects the emails of people interested in buying skis. Then, your two squeeze pages have built you two email marketing lists, each targeted to a different consumer (sort of).
After your traffic is captured by your squeeze pages, you’ve got the ability to get your sales messages in front of them as often as every day. (Meanwhile, a lot of the traffic you’re busy driving is being captured by your squeeze pages, and added to your list)…
You’ll want to do everything you can to get your squeeze pages to convert at 50% or better, because then you’ll know you’re capturing most of your traffic, and it’s not just going to waste.
As your squeeze pages funnel new leads into your lists, you’ll have a larger and larger database of prospective customers to market to for free. And as your business grows, you can set up squeeze pages in different niches, different markets, and diversify your business by building new and fresh lists around a variety of interests.
Squeeze pages can shape and revolutionize your whole conversion strategy, but if you don’t know the best way to get started building your list with squeeze pages, it can be an uphill battle to make it work.
Many newbies get stuck before their squeeze pages are even working, and there are plenty of other dangers standing between you and a series of squeeze pages that captures your traffic for increased revenues…
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