How to Do Video Marketing with YouTube

The Importance of YouTube Video Marketing

It’s been over a year now since I figured out which social media platform I was going to plant my flag on.  As you can guess by the title, Youtube was the winner.  I’m not even sure if this qualifies as a social media platform but it defintely has the reach and interaction that most social networks bring.  Most people in my position would prefer Facebook over any platform and I can’t say I disagree with them.  It’s by far the most popular and continues to occupy most people time.   What I dislike is the constant need to reply, message, like, etc every waking minute of the day.  With YouTube I can post my video and reply to comments as soon as I have time.
YouTube does have massive benefits which are undeniable and many times overlooked.  Let’s start with being the 2nd largest search engine after Google and by far the largest online video site.  More recently YouTube has added a LIVE feature which is great for webcasts to your followers.  This is also a sneaky way to get your videos ranked very high very quickly as LIVE videos are given more authority within YouTube’s search results.

What Kind of YouTube Videos Get Views?

Many times its the strangest videos that receive the most views but mostly I create how-to videos that explain how to install wordpress, create squeeze pages, register domain names, etc.  Even though there are thousands of similar videos, they still receive a large amount of views.
My second most popular video is the typical product review. YouTube is full of these videos so it can be very difficult to standout from the crowd.  Since I’m trying to build an actual following in Youtube I want to provide valuable content as opposed to constantly pitching products to people.  A few of these videos every now and again are fine but try not to over do it.

How Long Should My YouTube Videos Be?

The sweet spot seems to be anywhere from 2-10 minutes depending on the topic.  We all have short attention spans so making short and precise videos will get you a high % of your video viewed thus leading to better rankings.

What Should I Put in the Description of My Video

For one,  I would actual put a description of the video and what it exactly covers.  For review videos, include the affiliate link and a link to a blog post review (if available) otherwise add a link to a squeeze page or blog post.  Add the url for your video within the description after its been published. Make you you add a short title and url of 2-3 other YouTube videos related to the current video.

TIP:Ask them to like your video and to subscribe to your Channel.

 What Equipment Do I need to Record YouTube Videos

I keep it simple and stick to my Android S6 and a free program called Screencast-o-matic.com for recording my screen.   I also purchased a $30 usb mic to improve the sound quality when I’m recording screencasts.
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How to Improve Your Video Ranking

Just uploading your video to Youtube is not enough.  You need to ensure your video title, description and tags are all in line with each other.  You can also use a free tool called VidIQ to help you research popular videos and ensure you add the proper title and tags.

Make sure to create an eye-catching thumbnail for your video.  You can use the free the built-in custom thumbnail creator but its very limited. I use a cheap product called Youzign that is a cheap and easy-to-use online tool that can be used to create or edit any graphics.

Dropcard Marketing | Create Your Own $100 Dropcards With This Template

Do It Yourself $100 Bill Drop Card Template

I can’t believe I have never come across this method of marketing.  It’s extremely cheap and very effective from what I’ve been told.

Yes, I’m referring to dropcard marketing.  You basically create these small cards that look exactly like $100 bills folded in half.  One side looks like the 100 dollar bill and the other has a marketing message along with a website.

I was introduced to this in the most recent “On The Rise” Marketing call featuring Manny Hernandez.  You can listen to a recording of this call on Soundcloud.

Example 100 Dollar Dropcard

100-dollar-bill-folded-650x650

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Make sure your message is short and to the point.  Leave them curious and wanting to know more.  Make sure the url you leave is short and easy to remember.  I would recommend registering a few domain names so you can track where you left specific cards with specific domain names.  There are many registrars to choose from but I recommend using Name Cheap.  They have terrific prices and an very simple and easy to use interface.

Watch the video I created on how to register a domain name and redirect it to your offer.  In this example is was being redirected to my Digital Altitude Links.

As I mentioned, keep your domain names short and catchy.  Some examples:

paidlike<word>.com
workwith<name>.com
earnwith<name>.com
meet<name>.com

Always try to register the .com if you can.  Some alternatives are.co, .ca, .net and .org.

Placing your dropcards is an art within itself.  There are endless places that could result in quality leads.  Think of places where people go to find out how to invest, start businesses or dream.  Here are some places I’m planning to leave my dropcards.

Book store – inside books
University or Colleges
Lottery ticket booths
Investing Trade shows
Restaurant Bill holders
Public Transit stops
Mall Food Courts
Public Libraries
Vehicle Dealership Lounges
Coffee Shops
Gas Pumps

You can Download my Free $100 Dollar Drop Card Template Here.

 

Monkey Tools

Monkey tools?  WTF.  These are a great set of tool created by a company called Promote Labs.  They started it out with Landing Page Monkey which I have been using successfully for many years now.  Like all Monkey tools, it’s easy to use and very effective.  Plus, they typically do not charge much for their products.

Recently I had a problem to solve regarding videos.  Typically I use YouTube and Vimeo to host videos for marketing or video sales letters.  I have not editing tools and really don’t want to invest the time or money required to be effective with these tools.

My problem was with an existing video I wanted to use for a VSL.  The problem was, I wanted to use a portion of the video…actually the middle of the video.

I searched around and found Monkey Playr was able to solve this problem for me.  I’m able to choose what time I start and stop the video from the tool, then I paste a little piece of code in my website, blog or directly into Landing Page Monkey.

In addition to this, I can remove the video branding, controls and even have the video redirect to another website once its done playing.

There is no monthly fee for this product, rather a low one-time charge.  I am an affiliate for this product and have no problems promoting it.  I’m using this for all my video sales letters in Squeezefunnels, Landing Page Monkey and my Thank you pages.

Check Out Monkey Playr

The second Monkey tool I wanted to mention is called Popup Monkey. This is a simple popup tool that allows you to paste code into ant wordpress or html site.  Typically you are forced to choose from a million wordpress plugins that don’t work outside of wordpress (duh).  So any static html pages and squeeze pages, I needed to find another tool

It’s extremely easy to use and has a ton of features.  I’m able to control when the popup appears, if it reoccurs on every visit.  You are able to have a picture or video popup, then redirect to a url when someone clicks on the popup

 

 

Since I added a popup to this blog and my squeeze pages, I’m getting several clicks and optins to my Digital Altitude trial.  See some of my stats below.

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Like all the Money Tools, Popup Monkey is really affordable and can be used on any website.

Check out Popup Monkey

Watch the video I recently made on how I use Popup Monkey

How to Bring in 50 Leads a Day With Facebook Advertising

Getting Leads with Paid Traffic

The number one reason online businesses fail is due to lack of traffic and leads.  Over the years paid traffic has helped businesses succeed in record time.

While paid traffic can be lucrative, it still does require tweaking or you may find yourself spending lots of money with very little to show.

In the most recent On The Rise Call, superstar marketing Alfredo Delgado “opens the kimono” on his Facebook Ads campaigns.

 

What surprised me is how simple yet effective his strategy is. Let me quickly layout the steps Alfredo uses to get 50 $1 sign ups per day.

This alone makes him $25 a day…..not including the future commissions.

Step 1.   Create a short video with a call to action linking to a lead capture page.  This does not need to be anything professional.  These were shot from Alfredo’s phone.

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Step 2.  Your lead capture page should be clean and simple.  Do not make any guarantees and ensure you have a privacy policy, terms and conditions disclaimer.

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Step 3.  After they optin to your lead capture page, send them to a bridge page thanking them for the optin.  Shoot a short video introducing yourself and guide them to the next page where they watch the video (or what ever you promised them in return for opting in).  Place a link to a social media site you are active on.  Could be Facebook, Youtube, Instagram….anything.

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Step 4. show them the video and make sure there is a link for your offer.  In this case it will point to the Digital Altitude $1 trial.

capasdture capture

 

 

 

 

 

 

 

 

 

That’s it.  Isn’t this crazy!!  I need to be doing this and I’m going to.  Step one for me is to get another Facebook Ads account setup.

 

Finally, here are Alfedo’s rules you need to follow in order to prevent your Facebook Ads account from not being banned.

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The video recording of this entire call in located in the Digital Altitude back office in case you are already a member.  If not,  get the $1 trial and check out this video along with many others.

 

Subscribe to my YouTube Channel

Getting Cheap Views With YouTube Ads

Let me start this off by sharing my thoughts on most PPC ad platforms.  They suck.  Not only are they expensive, but it’s nearly impossible to get an ad approved.  They know we are using their platform to sell things yet they ban your account at the smallest hint of commerce.

Why?  The advertiser makes money and I make money….that’s how advertising works.

My rant is done.

Recently, I’ve been spending money on YouTube Ads or actually know as Google Adwords for video.  just before you throw up in your mouth, Google Adwords for Video is completely different then traditional Google Adwords for search.

The Adwords for search is nearly unusable and extremely expensive.  The video ads portion is waaaaay better.  Not only is it cheaper, but nearly any type of ads will get approved.  Hopefully this does not change as the platform gets more popular.

You can use words like “make money” or “how to get $1000” in 14 days.  These types of phrases are still allowed and will not get your ad disapproved or your account banned.

Watch the video above on some of my recent results.  There is no shortage of traffic provided you get the correct keywords.

In a recent ad, I used 3 keywords “Digital Altitude” and am able to get 5k impressions and 59 views with having my ad active for only 10 minutes.  Crazy.

You are charged per view (CPV) for any video viewed for 30 seconds or more.  Now I place my maximum CPV at $0.50 but have never paid more than $0.21 and have seen as low as $0.06 CPV.

Test, test and test again as you can waste a ton of money if you just let your ad run.  Here are a few tips I recommend you follow in order to have success (or at least avoid an expensive failure)

YouTube Ads Tips

  • set your budge for $5-$10 per day initially.  Expect your ad to go over your budget by 40% regardless of what you set as a daily budget (yes it sucks)
  • in your video reference your link in the description
  • setup a call-to-action (CTA) on your video.  You can find this in your specific YouTube video settings after its been added to an Ad.
  • use a url shortener for the link in your description
  • your link should go to a squeeze page.
  • keep your video ad less than two minutes in length
  • track how many clicks your link receives.  Lots of views + no clicks is a failure.
  • I prefer search based ads vs in stream

 

Latest  SoundCloud Recording. Follow me at http://soundcloud.com/jaytalmer

 

 

Keep up with Jay…If you can!  

Slideshare Traffic Secrets – A Huge Source of Untapped Traffic

Getting Massive Views from SlideShare

Many, many years ago a successful Internet Marketer named Jason Fladlien talked about Slideshare traffic.  At the time, I was in shiny object mode so I did not fully investigate his claim.  Like many things online, I wished I knew then what I know now.  If this were the case I could have been much further along.

Oh well, no better time than the present.

So let’s get started.

If you have not heard of Slideshare, don’t worry, this site is not a mainstream property but still has many user’s and more importantly, it has different user’s than most other social networks. Typically, you will find “real” business user’s publishing their traditional ratrace powerpoint decks here. 🙂

While you do have the ability to post powerpoints, you can also upload pdf’s, word doc’s and other word-like document formats.

After uploading your documents, Slideshare will convert them to an online format and make them view-able anyone.  You can link to the presentations, embed them on a webpage and share them on any social media platform.

Why Slideshare is a Great Source of Free Traffic

  1. Clickable hyperlinks.  If you create a hyperlink in the source format (word, pdf, ppt) it will appear in the Slideshare presentation.
  2. Adds presentation text to your post.  After you upload your presentation, Slideshare will add all of the text below the decription.  This can be indexed by search engines making you presentation more visible.
  3. Quick and easy uploads.  Unlike most online platforms, Slideshare has little to no restrictions on amount of text, link, pictures, etc.
  4. No competition.  Slideshare has 70 million users and is in the Top 100 most visited sites online.
  5. User Demographic.  Like I mentioned above, this is not your typical cat video, Fail Army, I love my life type of site.  The users here have a much different purpose.

 

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Watch How I Get 100’s of Free Views to My SlideShare Uploads

 

On The Rise with Chiara Francica August 27 2016

Chiara Francica Discusses Here Facebook Marketing Strategy

Yo yo, Jay Talmer here (inside joke).  I’m very proud and pleased to post the most recent “On The Rise” call from Digital Altitude.

While I don’t plan on posting every call, this recording was very very helpful.

Chiara is a 7 figure earner with Digital Altitude and has spent literally NO Money promoting this program.  All of her lead generation is done FREE through Facebook.

She shares her strategy along with do’s and don’t when it comes to marketing on Social Media.

Key Points Chiara Mentioned

  • be real – post your picture and share your life experiences
  • join private groups where other MLM marketers hang out
  • DO NOT advertise your business unless someone asks permission
  • follow up with leads

 

 

Join Aspire Like Chiara

 
 
 
 
 

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